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Брендбук «Dr. Belova»
Фирменный стиль в единой системе: логотип, цвета, типографика и правила использования. Полное визуальное руководство для команды, дизайнеров и подрядчиков.
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Brand GuidelinesCorporate Identity Manual
I n tr odu c tio n These guidelines est ablish the f oundation f or the br and’ s visual identi t y and str at egic posi tioning. This document ensur es c onsist enc y acr oss all br and assets—fr om logo usage and c olor p alet t es t o t ypogr aph y and visual t one. This guide is a vi t al r esour c e f or designer s, mar k et er s, and p ar tner s in v olv ed in building and pr omoting the pr o jec t’ s image. By f ollo wing these st andar ds, w e maint ain br and r ec ogni tion, aesthetic int egr i t y , and c or e v alues.
01 Usage Guidelines
U s a g e G u i d e l i n e s The L ogo The logo ser v es as the br and’ s visual anc hor . It int egr at es the name, f or m, and symbolism int o a uni fied identi t y that distinguishes us in the mar k et and ensur es inst ant r ec ogni tion. Our mar k c ombines t w o piv ot al elements: mount ain pe ak s, symbolizing scale, r esilienc e, and the dr iv e t o c onquer ne w heights; and the r ising sun, embod ying ener g y , ne w beginnings, and vibr ant emotions. The sun ’ s r a y s also e v ok e the imager y of a c omp ass or a c loc k , subtl y r ef er enc ing our name, “ Time Of A dv entur e ” C onsequentl y , the logo c ommunicat es our c or e philosoph y : “the fr eedom t o e xplor e under r eliable pr ot ec tion, ” wher e a spir i t of adv entur e is b ac k ed b y y e ar s of e xper tise. Alw a y s use the appr o v ed digi t al mast er files. Do not at t empt t o r ecr e at e or modif y the logo .
U s a g e G u i d e l i n e s L ogo V ariatio ns P r imar y L ogo (wi th T agline) The full v er sion, inc luding the "ES T . 1989 " t agline, is int ended f or lar ge -scale applications wher e legibili t y is pr eser v ed. This v er sion is pr ef er r ed f or ti tle p ages, her o b anner s, and c or por at e pr esent ations. Sec ondar y L ogo (wi thout T agline) The simpli fied v er sion is used when sp ac e is limi t ed—suc h as app ic ons, small signatur es, stic k er s, or UI elements. Both v er sions hold equal br and v alue and should be c hosen b ased on the c ont e xt and scale of the medium. It is essential t o maint ain optimal r e adabili t y and visual b alanc e at all times. Primar y Logo Dark Back gr ound R e v erse Color Logo
U s a g e G u i d e l i n e s
C lear S pa ce & Minimum S iz e
T o ensur e maximum visual imp ac t and br and r ec ogni tion, the logo
must alw a y s be sur r ounded b y a minimum amount of empt y
sp ac e, fr ee fr om an y distr ac ting elements. Maint aining these
st andar ds guar ant ees optimal legibili t y acr oss all platf or ms.
Cle ar Sp a c e
Uni t X : The height of the upper case let t er "F " fr om
the pr imar y logot ype.
х
х
х
The Rule: A minimum c le ar sp ac e of 1X must be maint ained
on all sides
of the logo . No other gr aphic elements, t e xt , or phot os
should ent er this ar e a.
х
Minimum Siz e
T o maint ain legibili t y and pr of essional aesthetic , the logo should
not be r epr oduc ed smaller than the siz es spec i fied belo w :
W eb/Digi t al: 50 p x (wid th).
P r int: 15 mm (wid th).
х
D
Clear space r equir ement s must be strict ly obser v ed in all logo applications.U s a g e G u i d e l i n e s C olo r V ariatio ns W hile the logo is v er satile and can be adapt ed t o v ar ious b ac k gr ounds, the f ollo wing c olor sc hemes ar e the pr ef er r ed st andar ds f or the Time of A dv entur e identi t y : Blue & W hi t e: Our pr imar y c olor p air ing. It should be used in most br and c ommunications t o maint ain a c onsist ent visual pr esenc e. Blac k & W hi t e: Our sec ondar y p air ing. This v er sion is r eser v ed f or high- c ontr ast en vir onments, gr a y scale pr inting, or spec i fic minimalist applications.
U s a g e G u i d e l i n e s V ariatio ns In v er t ed V ersion — This v er sion is designed f or dar k b ac k gr ounds, digi t al int erf ac es, and pr omotional mat er ials. The high- c ontr ast whi t e - on- dar k e x ecution ensur es maximum legibili t y and a str iking visual imp ac t . Monoc hr ome V ersion — The solid blac k v er sion is int ended f or offic ial documents, high- quali t y pr inting, and sc enar ios wher e c olor r epr oduc tion is limi t ed or una v ailable. It maint ains the int egr i t y and shar pness of the br and mar k acr oss all r epr oduc tion methods.
U s a g e G u i d e l i n e s I nco rr ec t U sa ge T o maint ain the int egr i t y of the br and, the logo must not be al t er ed, dist or t ed, or modi fied. The f ollo wing e x amples demonstr at e c ommon misuses that must be str ic tl y a v oided. Use onl y appr o v ed digi t al assets. Dist or tion Lo w Contrast Приве т Lo w R esolution Clear Space Violation Unappr o v ed Eff ect s Unaut horiz ed Colors
02 Color Palette
Primary C olo r s C O L O R S RGB/HE X pr ofiles ar e optimiz ed f or digi t al displa y s, wher e c olor s ar e r ender ed via scr een matr ic es and pix els. The digi t al c olor gamut is signi ficantl y br o ader than what can be ac hie v ed in ph y sical pr inting. The pr imar y p alet t e is used acr oss all br and assets, inc luding logo applications, digi t al documents, and br and- o wned platf or ms. CM Y K is the st andar d c olor pr ofile f or ph y sical pr oduc tion. Sinc e c olor s ar e cr e at ed b y mixing ph y sical ink s, the c olor gamut is natur all y mor e limi t ed than in digi t al f or mats. Final pr int ed r esul ts ma y v ar y depending on the substr at e (p aper t ype, densi t y), ink quali t y , and pr inting equipment used. Impor t ant: Alw a y s c onduc t a c olor pr oof (t est pr int) bef or e pr oc eeding with a full pr oduc tion run. HE X #22222 A RGB 34 / 34 / 42 CM Y K 15 / 10 / 0 / 90 HE X #22222 A RGB 34 / 34 / 42 CM Y K 15 / 10 / 0 / 90 HE X #22222 A RGB 34 / 34 / 42 CM Y K 15 / 10 / 0 / 90
T ype f a ce I d e n t i t y regular Our pr imar y t ypef ac e is fr ee and open f or c ommer c ial use, ensur ing ac c essibili t y acr oss all platf or ms. Use this f ont f or he adlines and k e y br and c ommunications t o maint ain a bold and c onsist ent visual language. The t ypef ac e is a v ailable f or do wnlo ad via Google F onts. Montser r at ABCDEF GHIJKLMNOPQRS T UVW X YZ ABCDEF GHIJKLMNOPQRS T UVW X YZ ABCDEF GHIJKLMNOPQRS T UVW X YZ ABCDEF GHIJKL M NOPQRS T UVW X YZ ABCDEF GHIJKLMNOPQRS T UVW X YZ ABCDEF GH I JKLMNOPQRS T UVW X YZ ABCDEF GHIJKLMNOPQRS T UVW X YZ ABCDEF GHIJKLMNOPQRS T UVW X YZ Ad oria f ont AB CDEF GHIJKLMNOP QR S TUVWX Y Z E xtr a Ligh t Ligh t R egular M edium S e mi B old B old Ex tr a B old B la ck
03 Brand Identity
B r and P att e rns I d e n t i t y T o enhanc e br and r ec ogni tion and visual depth, w e ha v e de v eloped a set of cust om p at t er ns f or v ar ious applications—fr om business st ationer y t o pr omotional mer c handise. T w o distinc t p at t er n st yles ar e a v ailable: Geometr ic P at t er n: Designed f or c or por at e document ation, business assets, and f or mal c ommunications. Ic onic P at t er n: Int ended f or souv enir pr oduc ts, app ar el, and lif est yle ac c essor ies.
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